TELLING THE STORY
We believe that every project is sparked by a creative need, desire, and drive to tell a story. That story starts to take form when a team of producers, writers, videographers, and editors begin to mold and shape it. At 12 Point, we focus on bringing your project to life not only in a visually exciting and story telling way but as something to excel your business or services. From commercial and viral web videos to marketing and promotional videos to feature length documentaries and films, we're committed to telling stories with the latest technology.

THE CLIENT IS MORE THAN A CLIENT
Each project is more than just a technical exercise - it's a relationship. At 12 Point, we believe in building relationships, not just a client database. We believe in working with a company to ensure progress, not just to collect a paycheck. When great relationships are formed the end product always turns out better than a client could expect. From the biggest to the smallest we are dedicated to making sure that every new client is a new and lasting relationship.

WHY THE NAME 12 POINT?
When Kevin was pondering a name for his company, the name had to have significance, a strong meaning and well... a point. Kevin comes from a Christian background and the number twelve has strong biblical connotations. The most obvious being the twelve guys on Jesus' team. Other meanings include: a full day being divided into 12 hours of light, 12 hours of dark; twelve months make a full year; and so on. In all these instances the number twelve means completion and in a perfect way. So when you contract 12 Point for your next project you can feel secure you are getting a complete package that is done well.

THE PRODUCERS
Senior producer Kevin Gonzales has been in the broadcast video production industry for more than decade and has a keen eye for telling a story in a powerful way. Kevin graduated from San Francisco State University with a degree in Radio and Television Broadcast Production. His career as a news reporter led him on a three year journey in the industry that finally ended in Los Angeles at the famous KFWB in Hollywood California. There he got the bug to start his own company and moved back up to the San Francisco Bay Area where he started 12 Point.

Rick Baraff is an accomplished screenwriter and filmmaker with years of experience at the highest levels of Hollywood entertainment. He has a film studies degree from the University of Michigan (Ann Arbor) and has served as a script consultant/analyst for many well-known production companies over the years. Rick is also a world-class endurance athlete who travels the globe to compete in adventure races. Experiencing places as far-reaching as the Himalayas, Borneo, New Zealand, Argentina, Europe, Mexico, and 45 of the 50 U.S. states have helped shape a wide-reaching appreciation of our natural environment.

Along with a staff of shooters, editors and graphics personal 12 Point is the premiere company for your video projects.